Brand Experience Strategy
Develop a comprehensive plan designed to ensure that all interactions, digital and physical, that people have with your brand are consistently aligned with your core values, mission and vision.
You need brand experience consulting if…
Competition is fierce and there is a struggle to stand out in crowded markets. What makes your product or service different from another business who does the same thing?
Brand identity is inconsistent - Do your logos, colors, font styles, messaging, language, tone, etc. match on all digital and physical platforms? Are you effectively communicating your mission, values, and personality?
Expansion efforts into a new market means a new strategy that appeals to a different customer segment - How well do you know the new audience? What problems are they facing and what are their goals?
Ready to reposition or refresh your brand in response to market changes and/or acquisitions.
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Define how you want your brand to look, feel and what you want it to say to the world.
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Dig deeply to understand the psychological nature of how your audience makes purchasing decisions, and design according to what will naturally attract them.
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Walk in the shoes of your customers from the point of discovering your brand, interacting with it and continuous engagement.
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Define what information will be valuable knowledge and transform your social media channels into learning platforms.
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Get intimate with the perspectives of your customers and take advantage of what you might learn. Set-up the structures to get valuable feedback and take action to improve.
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Determine all possible opportunities to create a social and emotional connection with your customers inspiring them to spread the word about who you are and what you are about.
A successful brand strategy will attract, retain and turn customers into brand advocates. Creating a holistic experience that goes beyond the functional aspects of a product or service will determine how customers will engage with your brand.
Tami Bradford, Director of Operations The Eli Home for Abused Children
“Our collaboration has shown me how important branding is for my business. I loved learning about the process and how long it really takes to be thorough, thoughtful and calculated to make the perfect brand. I truly admire the passion that goes into it.”
Ebonie Martinez, Frosted Chic Cakery